Best Practices for Home Service Marketing
- James Drake
- Oct 29
- 5 min read
If you’re running a home service or construction business, you know how tough it can be to stand out. The market is crowded, and customers have plenty of options. But don’t worry - I’ve got your back. I’m here to share some practical, no-nonsense tips that will help you grow your business and get more leads. And yes, I’ll sprinkle in some Colorado flavor because local examples make everything clearer and a bit more fun.
Let’s dive into some of the best practices for marketing your home service business. Whether you’re a plumber in Denver or a roofer in Boulder, these tips will help you connect with your customers and boost your bottom line.
Home Service Marketing Tips That Actually Work
Marketing your home service business doesn’t have to be complicated. The key is to focus on what your customers want and make it easy for them to find and trust you. Here are some tips that have worked wonders for businesses right here in Colorado.
1. Get Your Website in Shape
Your website is your digital storefront. If it looks outdated or is hard to navigate, potential customers will bounce faster than a kid on a trampoline. Make sure your site is:
Mobile-friendly (because everyone’s on their phone)
Easy to navigate with clear calls to action (like “Call Now” or “Get a Free Quote”)
Loaded with local keywords (think “Denver HVAC repair” or “Boulder home remodeling”)
Fast to load (nobody likes waiting)
A local HVAC company in Colorado Springs revamped their website with these tips and saw a 40% increase in calls within three months. That’s the power of a good website.
2. Use Google My Business Like a Pro
If you’re not on Google My Business (GMB), you’re missing out on a huge chunk of local traffic. Setting up and optimizing your GMB profile helps you show up in local searches and Google Maps. Here’s what to do:
Fill out every section completely
Add high-quality photos of your team, trucks, and completed projects
Encourage happy customers to leave reviews
Respond to reviews promptly (even the not-so-great ones)
A roofing company in Fort Collins boosted their local visibility by regularly updating their GMB profile and responding to reviews. They went from zero to the top three in local search results in just a few months.
3. What is the 3-3-3 Rule in Marketing?
You might have heard about the 3-3-3 rule. It’s a simple but powerful guideline for staying top of mind with your customers. Here’s how it works:
3 touches in the first week: Reach out to new leads or customers three times in the first week after initial contact. This could be a welcome email, a follow-up call, and a text message.
3 touches per month: Keep in touch with your customers regularly, but don’t overdo it. Three meaningful contacts per month keep you relevant without being annoying.
3 months of consistent follow-up: Stay consistent for at least three months to build trust and increase the chances of repeat business or referrals.
A Denver-based plumbing company used this rule with their email and text campaigns. They saw a 25% increase in repeat customers and referrals within six months. It’s all about persistence and timing.
Content is King - But Keep It Local and Useful
Content marketing isn’t just for bloggers and big brands. For home service businesses, it’s a fantastic way to show your expertise and build trust. But here’s the catch - your content needs to be relevant and helpful.
What to Share?
How-to guides and tips: For example, “How to winterize your home in Colorado” or “Signs your furnace needs repair.”
Before and after photos: Show off your work with real examples from local projects.
Customer testimonials and stories: People love hearing about neighbors’ experiences.
Seasonal reminders: Colorado’s weather changes fast. Remind customers about spring gutter cleaning or fall HVAC checkups.
A Boulder landscaping company started a blog with seasonal tips and saw their website traffic double in six months. Plus, they got more calls from people who already trusted their advice.
Where to Post?
Your website blog
Social media channels like Facebook and Instagram
Local community forums and groups (Nextdoor is huge in Colorado neighborhoods)
Email newsletters
Remember, the goal is to be helpful, not pushy. When you provide value, customers come to you.
Leveraging Social Media Without Losing Your Mind
Social media can feel like a wild beast, but it doesn’t have to be. You don’t need to be everywhere. Pick one or two platforms where your customers hang out and focus there.
Facebook and Instagram Are Your Friends
Share photos and videos of your projects
Post customer reviews and shout-outs
Run local ads targeting your service area
Use stories and reels to show behind-the-scenes action
A Denver-based electrician used Facebook ads targeted by zip code and interests. They got a 30% increase in leads during the first quarter of the campaign. The key? Local targeting and engaging content.
Keep It Real and Local
People want to see you’re part of their community. Share local events you’re involved in, sponsor a youth sports team, or highlight local landmarks in your posts. It builds goodwill and brand recognition.
Why Data-Driven Strategies Matter
You might think marketing is all about creativity, but data is your secret weapon. Tracking what works and what doesn’t saves you money and time.
What to Track?
Website traffic and where visitors come from
Which ads or posts generate leads
Customer feedback and reviews
Conversion rates (how many leads turn into customers)
Using tools like Google Analytics and Facebook Insights can give you a clear picture. For example, a Fort Collins HVAC company discovered that most of their leads came from mobile users searching “emergency furnace repair.” They adjusted their ads and website to focus on that service and saw a 50% boost in emergency calls.
Partnering with Experts
If data sounds intimidating, you’re not alone. That’s where a partner like Front Range Momentum comes in. They specialize in helping home service and construction businesses grow by simplifying online marketing and turning local expertise into more leads and revenue.
Keep Growing and Stay Ahead
Marketing isn’t a one-and-done deal. It’s a journey. Keep testing new ideas, listening to your customers, and adapting to changes. Here are a few final tips to keep your momentum going:
Ask for referrals: Happy customers are your best marketers.
Stay consistent: Regular marketing beats big, occasional pushes.
Invest in your team: Train your staff to deliver great service and encourage online reviews.
Keep learning: Attend local business events or webinars to stay sharp.
Remember, your local expertise is your biggest asset. Use it to build trust and relationships. That’s how you turn marketing efforts into real growth.
If you want to take your marketing to the next level without the headache, check out Front Range Momentum. They get what it takes to grow home service businesses right here in Colorado.
Happy marketing!
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