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Celebrating 20+ years of helping CO businesses grow
seasonal marketing


Why Google Ads Often Underperform for Home Service Businesses
Google Ads is one of the most commonly used marketing channels in home services. It’s also one of the most misunderstood. When performance is disappointing, the assumption is often that competition is too high, costs are out of control, or the platform itself doesn’t work anymore. In reality, Google Ads usually underperforms for more practical reasons that have less to do with algorithms and more to do with how the system is set up and evaluated. This post outlines several pa
James Drake
Jan 193 min read


🎃 3 Smart Ways to Use Halloween for Business Growth (Colorado Trades Edition)
Halloween isn’t just for candy and costumes — it’s a prime marketing moment for local service businesses across Colorado
James Drake
Oct 31, 20252 min read
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