marketing pitfalls

Colorado’s Front Range is booming — new construction, remodels, and home upgrades are fueling massive demand for skilled trades. But this growth brings more competition than ever. For home service businesses, local advertising isn’t just about visibility anymore — it’s about winning attention  from homeowners who are ready to book now. At Front Range Momentum (FRM), we help contractors turn that competition into opportunity by focusing on local dominance , not just brand awar

If you’re running a plumbing, HVAC, or electrical company, you’ve probably heard people throw around terms like CPL  and CPA  when talking about marketing performance. But most agencies never explain what they actually mean — or why they matter. Here’s the truth: confusing these two metrics is one of the fastest ways to waste money on ads. CPL (Cost Per Lead)  shows how much it costs to get someone to raise their hand. CPA (Cost Per Acquisition)  shows how much it costs to tu

If you’re a home service business owner, chances are you’ve said this before: “I’ve tried marketing, but it didn’t work.” You’re not...