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Celebrating 20+ years of helping CO businesses grow
home service video


Why Colorado is the Ideal Location for Starting a Service Business
Starting a service business is no small feat, and choosing the right location is a crucial factor in the equation. For me, Colorado...
James Drake
Aug 304 min read


Growing Your Customer Base as a Home Service Professional in Denver
Running a home service business in the Mile High City presents unique opportunities and challenges. With Denver’s booming population,...
James Drake
Aug 274 min read


Boost Your Small Business with These Marketing Tips
Running a home service or construction business in Colorado? You know the drill - juggling projects, managing crews, and keeping...
James Drake
Aug 213 min read


How to set up Google LSAs (and why they are so important)
Local Services Ads (LSAs) are Google’s “pay-per-lead” system for home service businesses. Unlike Google Ads where you pay per click,...
James Drake
Aug 202 min read


How to Get More Clients as an HVAC Company
Quick Answer: HVAC companies can get more clients by combining local SEO, targeted ads, seasonal promotions, and customer referral...
James Drake
Aug 152 min read


How Retargeting Can Turn “Almost Customers” Into Your Best Clients
In today’s competitive home service market, getting someone to notice you once isn’t enough. In fact, studies show that only 2% of...
James Drake
Aug 133 min read


What is GEO—and Why It Matters More Than SEO Now in 2025
Introduction (150–200 words): There’s a new acronym floating around the marketing world: GEO . And no, it’s not short for geography— it...
James Drake
Aug 123 min read


Why Local Marketing Beats the Big Guys Every Time
Why Local Marketing Beats the Big Guys Every Time In a world of nationwide ad firms and flashy digital agencies promising the moon, it’s...
James Drake
Aug 82 min read


How to Win at Local SEO in 2025
Introduction: Why Local SEO is Non-Negotiable In 2025, when a homeowner searches for “HVAC repair near me” or “plumber in Denver,” the...
James Drake
Aug 73 min read


What AI Really Means for Small Business Marketing (and What It Doesn’t)
Introduction: The AI Hype vs. Reality AI is everywhere in 2025. From chatbots to automated content creation tools, it seems like...
James Drake
Aug 73 min read


The TikTok & Instagram Reels Effect: Short-Form Video in Home Services
Introduction: Video Isn’t Optional Anymore If you’re a home service business owner, you might think TikTok and Instagram Reels are just...
James Drake
Aug 43 min read


🚀 Which Ad Platforms Work Best for Home Service Companies?
Whether you’re running a plumbing, HVAC, roofing, or construction biz, here’s a breakdown of the top advertising platforms for home...
James Drake
Aug 32 min read
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