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Key Marketing Strategies: Insights to Boost Your Home Service or Construction Business
If you’re running a home service or construction business in Colorado, you know the competition is fierce. Getting noticed isn’t just about having the best tools or skills anymore. It’s about smart marketing strategies that connect with your local audience and turn your expertise into real leads and revenue. I’m here to share some down-to-earth insights that can help you do just that. Let’s dive into some key marketing strategies that are practical, actionable, and tailored f
James Drake
Jan 224 min read


Unlocking the Power of Localized Marketing Benefits
If you run a home service or construction business in Colorado, you already know that the competition is fierce. Everyone’s trying to get noticed, but here’s the secret: localized marketing benefits can give you the edge you need. It’s not just about shouting louder; it’s about speaking directly to your neighbors, your community, and your local market. And trust me, when you get this right, the results can be game-changing. Let’s dive into how you can unlock the power of loc
James Drake
Jan 194 min read


What a Service CRM Is — and Why It Matters
Most home service businesses don’t have a lead problem . They have a follow-up, scheduling, and accountability problem . That’s where a service CRM actually matters. Not as software. As infrastructure. What a Service CRM Actually Is (Not the Sales Pitch Version) A service CRM (Customer Relationship Management system) is the system that sits between: Your marketing Your phones Your schedule Your technicians Your revenue In a real service business, a CRM is not just “contacts
James Drake
Jan 143 min read


Boost Your Small Business Marketing Efforts
If you run a home service or construction business, you know how tough it can be to stand out. You’re juggling projects, managing crews, and trying to keep customers happy. Marketing often feels like the last thing on your to-do list. But here’s the truth: smart marketing can bring you more leads and more revenue without turning your life upside down. I’m here to share some practical, no-nonsense marketing tips for small business owners like you. Let’s dive in! Marketing Tips
James Drake
Nov 21, 20255 min read


HVAC Marketing in Fort Collins: How to Stand Out in a Crowded Market
Introduction Fort Collins is one of Colorado’s fastest-growing cities, with a booming housing market and a constant flow of new...
James Drake
Sep 8, 20253 min read


Why Colorado is the Ideal Location for Starting a Service Business
Starting a service business is no small feat, and choosing the right location is a crucial factor in the equation. For me, Colorado...
James Drake
Aug 30, 20254 min read


Growing Your Customer Base as a Home Service Professional in Denver
Running a home service business in the Mile High City presents unique opportunities and challenges. With Denver’s booming population,...
James Drake
Aug 27, 20254 min read


Boost Your Small Business with These Marketing Tips
Running a home service or construction business in Colorado? You know the drill - juggling projects, managing crews, and keeping...
James Drake
Aug 21, 20253 min read


How to set up Google LSAs (and why they are so important)
Local Services Ads (LSAs) are Google’s “pay-per-lead” system for home service businesses. Unlike Google Ads where you pay per click,...
James Drake
Aug 20, 20252 min read


How to Get More Clients as an HVAC Company
Quick Answer: HVAC companies can get more clients by combining local SEO, targeted ads, seasonal promotions, and customer referral...
James Drake
Aug 15, 20252 min read


How Retargeting Can Turn “Almost Customers” Into Your Best Clients
In today’s competitive home service market, getting someone to notice you once isn’t enough. In fact, studies show that only 2% of...
James Drake
Aug 13, 20253 min read


What is GEO—and Why It Matters More Than SEO Now in 2025
Introduction (150–200 words): There’s a new acronym floating around the marketing world: GEO . And no, it’s not short for geography— it...
James Drake
Aug 12, 20253 min read


Why Local Marketing Beats the Big Guys Every Time
Why Local Marketing Beats the Big Guys Every Time In a world of nationwide ad firms and flashy digital agencies promising the moon, it’s...
James Drake
Aug 8, 20252 min read


How to Win at Local SEO in 2025
Introduction: Why Local SEO is Non-Negotiable In 2025, when a homeowner searches for “HVAC repair near me” or “plumber in Denver,” the...
James Drake
Aug 7, 20253 min read


What AI Really Means for Small Business Marketing (and What It Doesn’t)
Introduction: The AI Hype vs. Reality AI is everywhere in 2025. From chatbots to automated content creation tools, it seems like...
James Drake
Aug 6, 20253 min read


The TikTok & Instagram Reels Effect: Short-Form Video in Home Services
Introduction: Video Isn’t Optional Anymore If you’re a home service business owner, you might think TikTok and Instagram Reels are just...
James Drake
Aug 4, 20253 min read


🚀 Which Ad Platforms Work Best for Home Service Companies?
Whether you’re running a plumbing, HVAC, roofing, or construction biz, here’s a breakdown of the top advertising platforms for home...
James Drake
Aug 3, 20252 min read
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