top of page

Celebrating 20+ years of helping CO businesses grow
Home Service Marketing


Smart Strategies for Home Service Marketing
If you’re running a home service or construction business in Colorado, you know the competition is fierce. Getting noticed isn’t just about having the best skills or tools anymore. It’s about how you market yourself. And not just any marketing - effective marketing that brings in leads and turns them into loyal customers. I’ve been there, and I want to share some smart strategies that actually work. Let’s dive in. Why Effective Home Service Marketing Matters More Than Ever Y
James Drake
6 days ago4 min read
12 Quick Wins for Colorado Home Service Companies in 2025 (That You Can Implement This Month)
Let's be honest: as a home service business owner in Colorado, you've got enough on your plate. You're managing technicians, handling customer calls, ordering parts, dealing with no-shows, and trying to grow your business—all while the big companies with massive marketing budgets seem to dominate every search result. The good news? You don't need a complete business overhaul or a six-figure marketing budget to move the needle in 2025. You need smart, tactical quick wins that
James Drake
Oct 248 min read


Seasonal Marketing in Colorado: The Secret to Year-Round Leads
Colorado’s seasons aren’t just weather patterns—they’re marketing cycles. One month, you’re talking about AC repair and attic insulation; the next, you’re buried in furnace calls and frozen pipe emergencies. Yet most service businesses treat their marketing like the weather won’t change. That’s a mistake. If you want consistent revenue in Colorado’s unpredictable climate, you have to think like a meteorologist and a strategist. At Front Range Momentum (FRM), we help home ser
James Drake
Oct 233 min read


Front Range Momentum Ribbon Cutting in Castle Rock: A New Chapter for Colorado’s Home Service Marketing
Castle Rock, CO – Front Range Momentum (FRM) will officially celebrate its ribbon cutting on Wednesday, October 30, 2025, at 12 PM MDT with the Castle Rock Chamber of Commerce . This event marks the formal launch of FRM’s headquarters and a new era in results-driven marketing for Colorado’s home service industry — where every ad dollar is accountable, every lead is tracked, and every local business can compete like a market leader. 1. Built in Colorado, for Colorado FRM was
James Drake
Oct 203 min read


CPL vs CPA: Metrics that Fundamentally Matter
If you’re running a plumbing, HVAC, or electrical company, you’ve probably heard people throw around terms like CPL and CPA when talking about marketing performance. But most agencies never explain what they actually mean — or why they matter. Here’s the truth: confusing these two metrics is one of the fastest ways to waste money on ads. CPL (Cost Per Lead) shows how much it costs to get someone to raise their hand. CPA (Cost Per Acquisition) shows how much it costs to tu
James Drake
Oct 174 min read


How Colorado Trade Contractors Can Dominate Their Local Market in 2025
The Colorado construction and home services market is booming. With population growth continuing along the Front Range and homeowners investing more in their properties than ever before, electricians, plumbers, and HVAC contractors have unprecedented opportunities to grow their businesses. But here's the challenge: your potential customers are drowning in choices. When a homeowner's AC breaks down on a 95-degree Denver afternoon or a pipe bursts in their Fort Collins basement
James Drake
Oct 156 min read


FRM: More Than Just Marketing — It’s a Growth Operating System
When most people hear “marketing agency,” they imagine ad spend, social media posts, and maybe some funnels. But Front Range Momentum...
James Drake
Oct 72 min read


The Power of PPC for Home Service Businesses
Understanding Customer Intent The biggest advantage of PPC for home service companies is intent. People don’t casually search for “water...
James Drake
Sep 263 min read


5 Ways Home Service Companies Can Grow Beyond Just Marketing
Discover proven strategies for growing your plumbing, HVAC, roofing, or electrical business — beyond just marketing.
James Drake
Sep 252 min read


Marketing for Business Growth: From Small Contractor to Colorado Market Leader
Introduction The leap from small contractor to market-leading company doesn’t happen by accident. It requires strategic marketing for...
James Drake
Sep 133 min read


Ad Video Production Made Simple: How Colorado Contractors Create Videos That Convert Viewers to Customers
You don’t need Hollywood budgets or professional actors to create compelling ad videos. In fact, some of the most effective contractor...
James Drake
Sep 123 min read


Roofing Marketing in Colorado Springs: How to Outrank the Competition
Introduction Colorado Springs is one of the fastest-growing housing markets in the state, with new subdivisions expanding on the north...
James Drake
Sep 73 min read


HVAC Marketing in Castle Rock: Strategies That Keep Your Schedule Full
Introduction Castle Rock is one of Colorado’s fastest-growing communities, with more than 80,000 residents and new neighborhoods popping...
James Drake
Sep 63 min read


Why Colorado Service Businesses Need Marketing: The Critical Path to Survival and Growth in 2025
Colorado’s service industry landscape has never been more challenging—or more promising. With 730,887 small businesses comprising 99.5%...
James Drake
Sep 57 min read


Why Colorado is the Ideal Location for Starting a Service Business
Starting a service business is no small feat, and choosing the right location is a crucial factor in the equation. For me, Colorado...
James Drake
Aug 304 min read


The Algorithm Isn’t Out to Get You: How to Play Social Media in 2025
Introduction: Stop Fighting the Algorithm If you’ve ever posted something on Facebook or Instagram and felt like nobody saw it, you’re...
James Drake
Aug 273 min read


Growing Your Customer Base as a Home Service Professional in Denver
Running a home service business in the Mile High City presents unique opportunities and challenges. With Denver’s booming population,...
James Drake
Aug 274 min read


From Invisible to Unmissable: Why Brand Consistency Builds Long-Term Growth
Introduction: Recognition Leads to Revenue When a homeowner sees your truck drive by, glances at your social media post, and later spots...
James Drake
Aug 233 min read


Boost Your Small Business with These Marketing Tips
Running a home service or construction business in Colorado? You know the drill - juggling projects, managing crews, and keeping...
James Drake
Aug 213 min read


How to set up Google LSAs (and why they are so important)
Local Services Ads (LSAs) are Google’s “pay-per-lead” system for home service businesses. Unlike Google Ads where you pay per click,...
James Drake
Aug 202 min read
bottom of page