Frequently Asked Questions

At Front Range Momentum (FRM), we don’t just “do marketing.” We build the growth engine that runs your business.

While you handle the jobs and lead your crews, we handle the systems that attract, convert, and track the right customers — all tied to real ROI.

Here’s how FRM drives predictable growth for Colorado service companies:

1. Ad Systems That Print ROI:

We engineer Google, Meta, and LSA campaigns built to dominate your zip codes — not waste budget. Every dollar is tracked to booked jobs and revenue, not vanity clicks.

2. Local Search Authority:

Your business becomes the local name homeowners find first — from map rankings to review automation and high-intent landing pages that convert.

3. Content That Builds Trust:

We produce testimonial videos, on-site photo content, and education-driven storytelling that positions your brand as the local expert — not another “guy with a truck.”

4. Automation & Tracking:

No lead slips through the cracks. Every call, form, and message is followed up automatically, logged, and reported — with full visibility on where your money’s going.

5. The 90-Day Momentum Guarantee:

We don’t hide behind reports — we guarantee measurable results in 90 days or we fix it.

Bottom line:

FRM builds and runs the marketing systems that drive your pipeline — so you can stay focused on delivering great work and scaling your business profitably.

Marketing budgets aren’t one-size-fits-all — they’re strategy-driven.

As a general rule, Colorado home service companies investing for brand stability should allocate 5–8% of annual revenue toward marketing.

For growth-focused companies aiming to capture more market share, that range typically increases to 10–15%.

At FRM, ad spend isn’t based on guesswork — it’s modeled around your revenue targets, service footprint, competition level, and desired lead flow.

Every dollar is tied to a measurable outcome: more calls, booked jobs, and a stronger return on investment.

Most Colorado service companies start seeing measurable growth in 30–90 days — not months.

For paid campaigns, results move fast: Google Ads, Meta, and Local Services Ads start driving qualified leads within days of launch.

Long-term systems like SEO, content, and review-building take 3–6 months to compound — but once they do, they keep delivering without ad spend.

At FRM, every strategy is designed around one goal: predictable pipeline growth you can track in real dollars.

Our programs are built for real results — not endless retainers.

FRM offers 3-, 6-, and 12-month partnerships depending on your goals and growth pace.

If we don’t deliver measurable results within 90 days, the next month of our services is free — ad spend excluded.

Our focus is simple: build long-term partnerships by proving performance.

When you win, we win — and we back that with data, transparency, and accountability.

At FRM, everything is tracked: every call, form, and booked job ties directly back to its marketing source.

Here’s what that looks like:

• Live Dashboard: You’ll see lead volume, cost per lead, and booked job value in real time.

• Call & Form Attribution: Every lead is tagged to the exact ad or campaign that drove it.

• Revenue Tracking: We integrate with your CRM or job system (like Housecall Pro) to show ROI — not just clicks.

Bottom line: You’ll never wonder if it’s working. You’ll see it — in data, calls, and cash flow.

Absolutely — every channel is tracked down to the dollar.

At FRM, we build your campaigns and CRM to show exactly which sources drive booked jobs and revenue — not just clicks or impressions.

• Call & Form Attribution: Every call, form, and message is tagged by source (Google Ads, LSAs, Meta, SEO, referrals, etc.).

• Revenue Tracking: Each lead syncs with your CRM and job system (like Housecall Pro), so we can see what actually converted and what it was worth.

• Live Dashboards: You get a clear view of cost per lead, cost per acquisition, and return on ad spend — in real time.

Bottom line: we don’t guess which channels work — we prove it with data tied to real revenue.

At FRM, we manage your reviews and reputation like an active marketing channel, not an afterthought.

Here’s how we handle it:

• Automated Review Requests: Every job automatically triggers a branded text or email asking happy customers to leave a Google review.

• Reputation Monitoring: We track every review across Google, Yelp, and Facebook — and alert you instantly to new feedback.

• Response Management: We help you respond strategically to both positive and negative reviews to protect and strengthen your brand image.

• Ranking Power: More 5-star reviews = higher map visibility and more inbound calls.

Bottom line: FRM turns your reputation into a lead-generation asset — building local trust that directly increases booked jobs.

Because national agencies don’t understand Colorado — and we do.

FRM was built for Colorado service businesses. We know the neighborhoods, the weather patterns, the homeowner mindsets, and the seasonal swings that drive demand.

Here’s what sets us apart:

• Local Market Mastery: We don’t use generic playbooks. Every campaign is tuned to your city, your zip codes, and your ideal job types.

• Speed + Accountability: You’re not a ticket number in a national queue. You talk directly to the strategist who runs your campaigns — and we back results with a 90-day guarantee.

• Full-Funnel Systems: We don’t just run ads. We connect Google, Meta, LSAs, and your CRM so every lead, job, and dollar is tracked.

• ROI You Can See: You’ll know exactly which channels are making you money — not just generating “traffic.”

Bottom line: FRM isn’t a vendor. We’re your local growth partner — built in Colorado, for Colorado service pros.

Totally fine — most of our best clients did too.

At FRM, we’re not here to replace what’s working — we help make it perform better.

We plug in where most agencies fall short: tracking, automation, and real ROI visibility.

Here’s how we complement what you already have:

• Audit & Optimization: We identify what’s converting and what’s leaking revenue.

• Systems Integration: We connect your ads, CRM, and automations so no lead gets lost.

• ROI Reporting: We show you, in real time, which channels produce booked jobs — not just leads.

Bottom line: keep your current agency if you want — we’ll help you make their work pay off faster and more profitably.

Yes — but not in the “logo-only” sense most agencies mean.

At FRM, branding and design are built to drive ROI, not just look sharp on a van wrap. Every asset we create is engineered to convert — to earn trust, clicks, and booked jobs.

Here’s what that includes:

• Full brand identity (logo, colors, tagline) designed for trucks, uniforms, and ads.

• Conversion-driven websites and landing pages built to generate leads, not sit pretty.

• Ad creative and video content that tie directly to your campaigns.

• Messaging systems that make your business look established and local-dominant.

Because we engineer them to sell — not just look good.

At FRM, our campaigns convert better because they’re built around data, psychology, and follow-through, not templates.

Here’s the difference:

• Local Relevance: Every ad speaks directly to Colorado homeowners — not a generic national audience.

• Offer & Messaging Science: We test hooks, guarantees, and pricing angles proven to trigger action.

• Creative That Feels Real: We use real job-site footage, testimonials, and trust-driven storytelling — not stock ads.

• Systemized Follow-Up: Every lead is instantly contacted through automations that convert interest into booked jobs.

• Full ROI Feedback Loop: We track what converts and optimize daily — not monthly.

Bottom line: FRM campaigns outperform because they’re designed from the ground up to get one result — booked, high-value jobs.

Yes — that’s exactly what we focus on.

At FRM, we don’t just aim for more calls — we build campaigns that attract the right jobs with higher margins and lifetime value.

Here’s how we do it:

• Smart Targeting: We zero in on zip codes, income brackets, and homeowner types tied to your most profitable services.

• Offer Strategy: We lead with hooks and guarantees that attract value-driven buyers, not price shoppers.

• Ad & Keyword Filtering: We eliminate low-value traffic and focus spend on install, replacement, and premium service intent.

• Revenue Tracking: Every job is tracked by type and value, so we can double down on what brings in real profit.

Bottom line: FRM helps you stop chasing cheap leads — and start building a predictable pipeline of high-value jobs that grow your bottom line.

Yes — and we back it in writing.

At FRM, every engagement includes our 90-Day Results Guarantee.

If we don’t deliver measurable performance — more qualified leads, booked jobs, or clear ROI tracking — your next month of service is free (ad spend excluded).

We don’t hide behind reports or excuses — we guarantee outcomes.

Bottom line: if it’s not working, you don’t pay until it is.

Because we’re not a traditional marketing agency — we’re a performance system built for Colorado service companies.

Here’s what sets us apart:

• Local Market Focus: We know Colorado. Every campaign is tailored to the neighborhoods, weather patterns, and homeowner behavior that actually drive demand.

• ROI Accountability: Every lead, call, and booked job is tracked. You’ll see what’s working — and what’s not — in real time.

• Speed + Systems: We launch fast, optimize weekly, and automate follow-up so you never lose a lead.

• 90-Day Guarantee: We don’t hide behind reports. If we don’t deliver measurable results in 90 days, your next month is free.

• Strategic Partnership: We act as your growth team — building the offers, tracking, and systems that scale your business, not just “run ads.”

Bottom line: FRM isn’t about marketing — it’s about building predictable growth engines for Colorado’s best service companies.

We build data-driven ad systems with strong creative and carefully tuned sales designs to attract homeowners who are ready to buy — not just browse.

Every campaign is built around tested offers, local targeting, and automated follow-up to turn calls into booked jobs.

Bottom line: we don’t just send traffic; we create predictable pipelines of high-value customers.

It’s much more than ads.

FRM delivers a complete marketing and sales engine that includes:

• Paid ads (Google, Meta, LSAs)

• SEO and local ranking systems

• Review and reputation management

• CRM automations and follow-up

• Tracking dashboards that tie everything to revenue We handle the whole funnel — from click to booked job.

We handle everything from setup to optimization.

You’ll just approve creative and receive weekly performance reports.

If your team wants to be hands-on, we’ll integrate with your process — but you’ll never be stuck “figuring it out.”

Our goal: give you full visibility without adding workload.