Frequently Asked Questions

At FRM, we take the marketing burden off your plate so you can focus on running jobs and serving customers. We specialize in helping contractors like plumbers, HVAC techs, electricians, and roofers generate consistent, qualified leads that turn into booked jobs.

Here’s how we do it:

• Ads That Work: We run targeted Google and Meta campaigns designed to get your phone ringing with the right customers.

• Local SEO: We make sure you’re the first business people find when searching in your area.

• Content & Video Marketing: We build credibility and trust with professional content and testimonial videos.

• Automations & Tracking: Every lead is followed up with instantly, and you see exactly where your dollars are going.

• Guaranteed: We guarantee results in 90 days.

Bottom line: FRM handles the marketing engine so you can focus on what you do best—running your business and growing your bottom line.

Most Colorado businesses start seeing measurable improvements in calls and leads within 30–90 days, depending on the marketing strategy. SEO and review-building can take longer (3–6 months), but paid ads and Google Local Services campaigns can generate leads within days of launch.

This is a custom fit question, however a rough rule of thumb is for brand presence 5-8% of revenue, or if it's a growth focused business that number can range from 10-13%. The ad spend is calculated based on results desired as well as competition, business footprint, and several other variables.

The number of leads you can expect in the first two weeks depends on your service type, budget, and competition in your area. With a strong paid ad launch and optimized Google Business Profile, some home service companies see 5–15 qualified leads in the first 14 days. SEO-driven results typically take longer to build momentum.FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.

Not necessarily. If your current site converts visitors into leads effectively, we’ll optimize it rather than rebuild it. But if it’s outdated or poorly designed, a refresh can significantly improve results.

Yes. In addition to running high-performance marketing campaigns, FRM creates professional video, photography, and other content that builds trust and drives conversions. We have a history in content creation for 25 years. From highlight videos to commercials and customer testimonials to team photos and social media content, we handle every stage — concept, production, and delivery — so your brand looks polished and stands out. Many marketing companies bring in vendors to do this work but we do all of the content creation and marketing in house for streamlined, efficient and tactical results!

Absolutely. We use call tracking, form tracking, and campaign analytics to see exactly which ads, listings, or strategies generate the most booked jobs.

Local SEO helps you show up in organic search results and the map pack for free clicks, but it takes time. Google Ads put you at the top immediately, but you pay per click. The best strategy usually includes both.

Yes. We implement automated review request systems to increase positive reviews and help you respond to feedback to build trust with Colorado customers.

Because we’re local, we understand Colorado markets — from Fort Collins to Colorado Springs — and we know what works here. National agencies use cookie-cutter strategies that ignore local competition, seasonal trends, and community trust-building. We tailor every campaign to your market. We also don't do generic work, we show up on site and help you create custom, well thought-out content for your brand. In addition, we are unique in that we offer in-house content creation along with marketing so the entire process from concept to delivery is tightly aligned and more efficient.

We only work with one business of the same service type in the same serviceable area (we consider 20 miles from the headquarters of the business). We gladly sign NDAs and will never share any personal or proprietary information with other businesses. More than this, each strategy we build is custom to your business and is specific to your objectives, goals, and outcomes.

Our package offerings are 3, 6, and 12 month. If we don't show you results in 90 days, the next of our services will be free (not including ad spend). We also want a great partnership so if things aren't proving to work well, we can discuss terminating the contract early, though we do require 30 days notice.

Yes. FRM provides full branding and design services to help your home service business stand out. From logo creation and brand guidelines to vehicle wraps, uniforms, and digital ad graphics, we ensure every touchpoint looks professional and consistent. Strong branding builds trust — and trust turns into more booked jobs.

We focus on three things: hyper-local targeting, business specific offers at the right time, social proof, branding and authority content and trust-building content. This combination drives higher conversion rates than generic ads.

You’ll get transparent reporting with real numbers — calls, form submissions, booked services or products, and cost per lead. We track everything so you know your exact ROI.

Yes. We structure campaigns to target profitable services and customers ready to spend. That way, you’re not wasting time on low-margin work.

Yes. If you don’t see measurable improvement in your leads within the first three months, we’ll work the fourth month free (not including ad spend).

Front Range Momentum isn’t a generic, one-size-fits-all marketing agency. We’re Colorado-based (for a long time), so we understand the local market, seasonal demand swings, and how to target the customers most likely to come back as loyal fans of your brand. We work with you one-on-one, limit ourselves to one client per service area, and track every call, lead, and booked job so you know exactly what your marketing is delivering. We have a large combined amount of time both living and working in Colorado and consider this our home, so we want to make sure we take care of our neighbors.