How to Get More Clients as an HVAC Company
- James Drake
- Aug 15
- 2 min read
Quick Answer:
HVAC companies can get more clients by combining local SEO, targeted ads, seasonal promotions, and customer referral programs. Optimize your Google Business Profile, run ads during peak heating and cooling seasons, and offer referral rewards to past customers. Consistent reviews and visible branding build trust and attract new leads year-round.
1. Dominate Local Search Results
Claim and fully optimize your Google Business Profile with service areas, seasonal offers, and photos.
Use location-specific keywords like “Denver AC repair” or “Castle Rock furnace installation.”
Post updates before summer and winter to match seasonal demand.
2. Run Seasonal Ad Campaigns
Use Google Local Services Ads to appear at the very top when customers search for HVAC help.
Run Facebook and Instagram ads targeting homeowners before peak demand hits.
Promote maintenance packages to fill your schedule in slow months.
3. Keep Past Customers Coming Back
Offer seasonal tune-up reminders via email or text.
Create a maintenance membership plan that includes priority service and discounts.
Launch a referral program offering cash or service credit for new client referrals.
4. Partner With Local Professionals
Partner with real estate agents, property managers, and home builders for consistent work.
Sponsor home shows, community events, or youth sports teams for brand visibility.
5. Measure and Optimize
Track lead sources (calls, form fills, walk-ins from events) to see which channels perform best.
Adjust ad budgets to focus on top-performing campaigns and seasons.
Bottom Line:
To get more HVAC clients, you need a system that puts your name in front of customers before they urgently need you — and a plan to keep them coming back. At Front Range Momentum, we help HVAC companies in Colorado turn seasonal peaks into steady year-round growth.
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