Ready to get your business on Facebook but feel overwhelmed by where to begin? You are in the right place. This beginner friendly how-to will show you how to create a page for your business on facebook, step by step, without any tech headaches. We will start with the basics, choosing the right Page type and name. Then you will set a custom username, add a profile and cover photo that fit, and fill in the About section so customers can find you fast. You will add contact detai

Google Ads is one of the most commonly used marketing channels in home services. It’s also one of the most misunderstood. When performance is disappointing, the assumption is often that competition is too high, costs are out of control, or the platform itself doesn’t work anymore. In reality, Google Ads usually underperforms for more practical reasons that have less to do with algorithms and more to do with how the system is set up and evaluated. This post outlines several pa

If you’re running a home service or construction business, you know how tough it can be to stand out. The market is crowded, and customers have plenty of options. But don’t worry - I’ve got your back. I’m here to share some practical, no-nonsense tips that will help you grow your business and get more leads. And yes, I’ll sprinkle in some Colorado flavor because local examples make everything clearer and a bit more fun. Let’s dive into some of the best practices for marketing

Colorado’s seasons aren’t just weather patterns—they’re marketing cycles. One month, you’re talking about AC repair and attic insulation; the next, you’re buried in furnace calls and frozen pipe emergencies. Yet most service businesses treat their marketing like the weather won’t change. That’s a mistake. If you want consistent revenue in Colorado’s unpredictable climate, you have to think like a meteorologist and  a strategist. At Front Range Momentum (FRM), we help home ser

Understanding Customer Intent The biggest advantage of PPC for home service companies is intent. People don’t casually search for “water...

Local Services Ads (LSAs) are Google’s “pay-per-lead” system for home service businesses. Unlike Google Ads where you pay per click,...

Q: How do I get more high-quality leads for my home service business without spending more on ads? A: Focus on improving your conversion...