Ready to get your business on Facebook but feel overwhelmed by where to begin? You are in the right place. This beginner friendly how-to will show you how to create a page for your business on facebook, step by step, without any tech headaches. We will start with the basics, choosing the right Page type and name. Then you will set a custom username, add a profile and cover photo that fit, and fill in the About section so customers can find you fast. You will add contact detai

If you’re running a home services business in Denver, you already know the market is buzzing with opportunity. But how do you stand out and grow in a city that’s as competitive as it is beautiful? I’ve been digging into what really works for Denver home services expansion, and I’m excited to share some practical, down-to-earth ideas that can help you boost your business. No fluff, just real strategies you can start using today. Why Denver Home Services Expansion Is a Smart Mo

Google Ads is one of the most commonly used marketing channels in home services. It’s also one of the most misunderstood. When performance is disappointing, the assumption is often that competition is too high, costs are out of control, or the platform itself doesn’t work anymore. In reality, Google Ads usually underperforms for more practical reasons that have less to do with algorithms and more to do with how the system is set up and evaluated. This post outlines several pa

Colorado home service owners are walking into 2026 with higher ad costs, tougher competition, and customers who expect instant trust. The good news: the right platform mix still prints profit when you match channel intent to job type and follow up like a machine. Recent benchmark data suggests home services search ads in 2025 averaged around $7.85 CPC  and roughly $90.92 CPL , with strong variation by trade and market.   Those numbers aren’t meant to scare you—they’re meant t

When your phones only ring during a heatwave, you don’t have a marketing strategy—you have a weather dependency. In competitive service areas, generic ads and broad SEO won’t cut through. You need precise, measurable tactics that connect with homeowners right where they live and search. That’s where local marketing strategies for HVAC make the difference, turning seasonal spikes into a steady pipeline of profitable jobs. In this post, we’ll break down 10 effective local marke

If you’re running a home service or construction business, you know how tough it can be to stand out. The market is crowded, and customers have plenty of options. But don’t worry - I’ve got your back. I’m here to share some practical, no-nonsense tips that will help you grow your business and get more leads. And yes, I’ll sprinkle in some Colorado flavor because local examples make everything clearer and a bit more fun. Let’s dive into some of the best practices for marketing

Let's be honest: as a home service business owner in Colorado, you've got enough on your plate. You're managing technicians, handling customer calls, ordering parts, dealing with no-shows, and trying to grow your business—all while the big companies with massive marketing budgets seem to dominate every search result. The good news? You don't need a complete business overhaul or a six-figure marketing budget to move the needle in 2025. You need smart, tactical quick wins that

Yes, bad marketing experiences are frustrating and expensive. But they're also learning experiences that can make you a smarter buyer of marketing services.