Google Ads is one of the most commonly used marketing channels in home services. It’s also one of the most misunderstood. When performance is disappointing, the assumption is often that competition is too high, costs are out of control, or the platform itself doesn’t work anymore. In reality, Google Ads usually underperforms for more practical reasons that have less to do with algorithms and more to do with how the system is set up and evaluated. This post outlines several pa

Most home service businesses don’t have a lead problem . They have a follow-up, scheduling, and accountability problem . That’s where a service CRM actually matters. Not as software. As infrastructure. What a Service CRM Actually Is (Not the Sales Pitch Version) A service CRM (Customer Relationship Management system)  is the system that sits between: Your marketing Your phones Your schedule Your technicians Your revenue In a real service business, a CRM is not just “contacts

1. The Market Is Getting Harder—And That’s an Advantage Yes, competition is up. Yes, ad platforms are noisier. Yes, consumers are more skeptical. That’s exactly the point. Harder markets punish sloppy businesses and reward operational competence . The contractors who answer the phone fast, price correctly, run clean installs, and follow up relentlessly will take share while others stall. In easier years, everyone grows. In harder years, the best businesses separate . 2026 fav

Colorado home service owners are walking into 2026 with higher ad costs, tougher competition, and customers who expect instant trust. The good news: the right platform mix still prints profit when you match channel intent to job type and follow up like a machine. Recent benchmark data suggests home services search ads in 2025 averaged around $7.85 CPC  and roughly $90.92 CPL , with strong variation by trade and market.   Those numbers aren’t meant to scare you—they’re meant t

Got a great home service but crickets online? You are not alone. Whether you clean carpets, fix leaks, mow lawns, or handle weekend handyman jobs, a strong online presence can turn casual browsers into booked appointments. The simplest place to start is a facebook business page, and setting one up is easier than you might think. In this beginner friendly guide, you will learn exactly how to create a Facebook Business Page that looks professional and gets results. We will walk

If you’re running a home service or construction business, you know how tough it can be to stand out. The market is crowded, and customers have plenty of options. But here’s the good news: with the right approach, you can boost your brand and attract more local clients without breaking the bank. I’m here to share some effective small marketing strategies that work, especially if you’re based in Colorado’s Front Range area. Let’s dive in and get your business noticed! Why Effe

Across Colorado, home service companies are in the middle of a major shift. Customers aren’t just buying repairs anymore—they’re buying trust, convenience,  and long-term value . Smart tech, sustainability, and digital-first experiences are rewriting how homeowners choose who they let into their homes. Here’s what’s trending right now—and how contractors across the Front Range can stay ahead. 1. Smart Home Tech Is the New Normal Homeowners expect connected systems: smart ther

Running a home service business in Colorado isn’t easy. Competition is fierce, customers are picky, and ad dollars can disappear fast without results to show for it. In fact, according to Small Business Trends, only about 50% of small businesses survive past five years—and one of the top reasons is wasted marketing spend. That’s exactly why Front Range Momentum (FRM) exists. We’re not another “marketing agency.” We’re your local growth partner, built for trades and service co

If you’re running a home service or construction business in Colorado, you know the competition is fierce. Getting noticed isn’t just about having the best skills or tools anymore. It’s about how you market yourself. And not just any marketing - effective marketing that brings in leads and turns them into loyal customers. I’ve been there, and I want to share some smart strategies that actually work. Let’s dive in. Why Effective Home Service Marketing Matters More Than Ever Y

If you’re running a home service or construction business, you know how tough it can be to stand out. The market is crowded, and customers have plenty of options. But don’t worry - I’ve got your back. I’m here to share some practical, no-nonsense tips that will help you grow your business and get more leads. And yes, I’ll sprinkle in some Colorado flavor because local examples make everything clearer and a bit more fun. Let’s dive into some of the best practices for marketing

If you run a home service or construction business, you know how tough it can be to stand out in a crowded market. You’ve got the skills, the tools, and the know-how, but getting the word out? That’s a whole different ballgame. Lucky for you, I’ve been digging into what really works when it comes to local service promotion. And spoiler alert: it’s not just about slapping up a website and hoping for the best. Let’s dive into some practical, no-nonsense strategies that can help

Let's be honest: as a home service business owner in Colorado, you've got enough on your plate. You're managing technicians, handling customer calls, ordering parts, dealing with no-shows, and trying to grow your business—all while the big companies with massive marketing budgets seem to dominate every search result. The good news? You don't need a complete business overhaul or a six-figure marketing budget to move the needle in 2025. You need smart, tactical quick wins that

If you run a plumbing, HVAC, electrical or roofing company, you know that leads, jobs and revenue matter. But are you tracking the right  numbers to grow consistently? Many home-service businesses focus on vanity metrics—website visits, social media likes—but miss the data that actually drives decision-making and ROI. According to the industry, the metrics that matter most are those linked directly to profitability, efficiency and repeat business.   At FRM, we advocate a “les

Colorado’s seasons aren’t just weather patterns—they’re marketing cycles. One month, you’re talking about AC repair and attic insulation; the next, you’re buried in furnace calls and frozen pipe emergencies. Yet most service businesses treat their marketing like the weather won’t change. That’s a mistake. If you want consistent revenue in Colorado’s unpredictable climate, you have to think like a meteorologist and  a strategist. At Front Range Momentum (FRM), we help home ser

If you're running a home service business in Colorado doing $2-5M in annual revenue, you've already accomplished something most business owners never will. You've survived the startup phase, built a reliable team, and created systems that actually work. But if you're being honest with yourself, you've probably noticed something frustrating: growth has stalled. You're working harder than ever, but revenue has plateaued. You're stuck in the day-to-day operations, and the busine

Castle Rock, CO – Front Range Momentum (FRM) will officially celebrate its ribbon cutting on Wednesday, October 30, 2025, at 12 PM MDT  with the Castle Rock Chamber of Commerce . This event marks the formal launch of FRM’s headquarters and a new era in results-driven marketing for Colorado’s home service industry — where every ad dollar is accountable, every lead is tracked, and every local business can compete like a market leader. 1. Built in Colorado, for Colorado FRM was

If you’re running a plumbing, HVAC, or electrical company, you’ve probably heard people throw around terms like CPL  and CPA  when talking about marketing performance. But most agencies never explain what they actually mean — or why they matter. Here’s the truth: confusing these two metrics is one of the fastest ways to waste money on ads. CPL (Cost Per Lead)  shows how much it costs to get someone to raise their hand. CPA (Cost Per Acquisition)  shows how much it costs to tu

The Colorado construction and home services market is booming. With population growth continuing along the Front Range and homeowners investing more in their properties than ever before, electricians, plumbers, and HVAC contractors have unprecedented opportunities to grow their businesses. But here's the challenge: your potential customers are drowning in choices. When a homeowner's AC breaks down on a 95-degree Denver afternoon or a pipe bursts in their Fort Collins basement