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Celebrating 20+ years of helping CO businesses grow


Boost Your Small Business Marketing Efforts
If you run a home service or construction business, you know how tough it can be to stand out. You’re juggling projects, managing crews, and trying to keep customers happy. Marketing often feels like the last thing on your to-do list. But here’s the truth: smart marketing can bring you more leads and more revenue without turning your life upside down. I’m here to share some practical, no-nonsense marketing tips for small business owners like you. Let’s dive in! Marketing Tips
James Drake
Nov 215 min read


What’s Hot in Home Services Right Now in Colorado, 2025 - November Report
Across Colorado, home service companies are in the middle of a major shift. Customers aren’t just buying repairs anymore—they’re buying trust, convenience, and long-term value . Smart tech, sustainability, and digital-first experiences are rewriting how homeowners choose who they let into their homes. Here’s what’s trending right now—and how contractors across the Front Range can stay ahead. 1. Smart Home Tech Is the New Normal Homeowners expect connected systems: smart ther
James Drake
Nov 123 min read


Advertising and Business Expansion: How Colorado Home Service Contractors Build Market-Dominating Companies
Every successful contracting company started with a vision: to grow beyond the founder working out of their garage. But vision without strategic advertising is just a dream. Here’s how Colorado’s most successful contractors use targeted marketing to fuel sustainable business growth — from startup to scale. Growth-Stage Marketing: Match Your Strategy to Your Stage The marketing that works for a one-truck startup doesn’t work for a $5 million operation. Startup Stage (0–$500K A
James Drake
Nov 63 min read


Why Front Range Momentum? The Colorado Edge for Home Service Businesses
Running a home service business in Colorado isn’t easy. Competition is fierce, customers are picky, and ad dollars can disappear fast without results to show for it. In fact, according to Small Business Trends, only about 50% of small businesses survive past five years—and one of the top reasons is wasted marketing spend. That’s exactly why Front Range Momentum (FRM) exists. We’re not another “marketing agency.” We’re your local growth partner, built for trades and service co
James Drake
Nov 52 min read


5 Local Advertising Tactics That Actually Drive Calls for Colorado Service Businesses
Homeowners in Colorado see over 5,000 ads every day — most of which they forget within seconds. That’s a problem when you’re spending real money trying to keep trucks on the road. The truth is, the old “spray-and-pray” ad model doesn’t work for trades anymore. If you’re an HVAC, plumbing, or electrical company trying to win locally, you need ad tactics designed for speed, trust, and intent — not vanity metrics. 1. Dominate the Local Map Pack Nearly 46% of all Google searche
James Drake
Nov 33 min read


🎃 3 Smart Ways to Use Halloween for Business Growth (Colorado Trades Edition)
Halloween isn’t just for candy and costumes — it’s a prime marketing moment for local service businesses across Colorado
James Drake
Oct 312 min read


Best Practices for Home Service Marketing
If you’re running a home service or construction business, you know how tough it can be to stand out. The market is crowded, and customers have plenty of options. But don’t worry - I’ve got your back. I’m here to share some practical, no-nonsense tips that will help you grow your business and get more leads. And yes, I’ll sprinkle in some Colorado flavor because local examples make everything clearer and a bit more fun. Let’s dive into some of the best practices for marketing
James Drake
Oct 295 min read


The $2-5M Revenue Trap: Why Your Home Service Business Stopped Growing (And What To Do About It)
If you're running a home service business in Colorado doing $2-5M in annual revenue, you've already accomplished something most business owners never will. You've survived the startup phase, built a reliable team, and created systems that actually work. But if you're being honest with yourself, you've probably noticed something frustrating: growth has stalled. You're working harder than ever, but revenue has plateaued. You're stuck in the day-to-day operations, and the busine
James Drake
Oct 214 min read


Front Range Momentum Ribbon Cutting in Castle Rock: A New Chapter for Colorado’s Home Service Marketing
Castle Rock, CO – Front Range Momentum (FRM) will officially celebrate its ribbon cutting on Wednesday, October 30, 2025, at 12 PM MDT with the Castle Rock Chamber of Commerce . This event marks the formal launch of FRM’s headquarters and a new era in results-driven marketing for Colorado’s home service industry — where every ad dollar is accountable, every lead is tracked, and every local business can compete like a market leader. 1. Built in Colorado, for Colorado FRM was
James Drake
Oct 203 min read


CPL vs CPA: Metrics that Fundamentally Matter
If you’re running a plumbing, HVAC, or electrical company, you’ve probably heard people throw around terms like CPL and CPA when talking about marketing performance. But most agencies never explain what they actually mean — or why they matter. Here’s the truth: confusing these two metrics is one of the fastest ways to waste money on ads. CPL (Cost Per Lead) shows how much it costs to get someone to raise their hand. CPA (Cost Per Acquisition) shows how much it costs to tu
James Drake
Oct 174 min read


FRM: More Than Just Marketing — It’s a Growth Operating System
When most people hear “marketing agency,” they imagine ad spend, social media posts, and maybe some funnels. But Front Range Momentum...
James Drake
Oct 72 min read


HVAC Marketing in Castle Rock: Strategies That Keep Your Schedule Full
Introduction Castle Rock is one of Colorado’s fastest-growing communities, with more than 80,000 residents and new neighborhoods popping...
James Drake
Sep 63 min read
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