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Celebrating 20+ years of helping CO businesses grow


HVAC Marketing in Castle Rock: Strategies That Keep Your Schedule Full
Introduction Castle Rock is one of Colorado’s fastest-growing communities, with more than 80,000 residents and new neighborhoods popping...
James Drake
Sep 63 min read


Plumbing Marketing in Denver | Proven Local SEO & Advertising Strategies
Introduction Running a plumbing business in Denver isn’t just about fixing leaks and unclogging drains. The competition here is...
James Drake
Sep 64 min read


Why Colorado Service Businesses Need Marketing: The Critical Path to Survival and Growth in 2025
Colorado’s service industry landscape has never been more challenging—or more promising. With 730,887 small businesses comprising 99.5%...
James Drake
Sep 57 min read


The Algorithm Isn’t Out to Get You: How to Play Social Media in 2025
Introduction: Stop Fighting the Algorithm If you’ve ever posted something on Facebook or Instagram and felt like nobody saw it, you’re...
James Drake
Aug 273 min read


Growing Your Customer Base as a Home Service Professional in Denver
Running a home service business in the Mile High City presents unique opportunities and challenges. With Denver’s booming population,...
James Drake
Aug 274 min read


From Invisible to Unmissable: Why Brand Consistency Builds Long-Term Growth
Introduction: Recognition Leads to Revenue When a homeowner sees your truck drive by, glances at your social media post, and later spots...
James Drake
Aug 233 min read


The Power of Customer Reviews (And How to Actually Get Them)
Introduction: Reviews Are Your Digital Word-of-Mouth In 2025, online reviews are no longer optional. They’re the lifeblood of your online...
James Drake
Aug 193 min read


The Rise of Subscription Models in Home Services
Introduction: Why One-Off Jobs Aren’t Enough Anymore Traditionally, most home service businesses have relied on one-off jobs: a customer...
James Drake
Aug 183 min read


Why Homeowners Don’t Trust Traditional Advertising Anymore
Introduction: Trust Has Moved Online For decades, home service companies relied on traditional advertising to generate leads: TV...
James Drake
Aug 163 min read


What is GEO—and Why It Matters More Than SEO Now in 2025
Introduction (150–200 words): There’s a new acronym floating around the marketing world: GEO . And no, it’s not short for geography— it...
James Drake
Aug 123 min read


Your Website Is Not a Billboard: Why User Experience Is Everything
Introduction: Your Website Is Your 24/7 Salesperson Many home service business owners treat their website like a static billboard—a...
James Drake
Aug 83 min read


How Voice Search Is Changing How People Find Contractors
Introduction: The Rise of Voice Search “Hey Siri, find me a plumber near me.” “Alexa, who’s the best HVAC company in my area?” Sound...
James Drake
Aug 83 min read


Why Local Marketing Beats the Big Guys Every Time
Why Local Marketing Beats the Big Guys Every Time In a world of nationwide ad firms and flashy digital agencies promising the moon, it’s...
James Drake
Aug 82 min read


Home service marketing in Denver
The home service market in Denver is packed with competition—and getting busier every month. If you’re still waiting on word-of-mouth or...
James Drake
Aug 82 min read


How to Win at Local SEO in 2025
Introduction: Why Local SEO is Non-Negotiable In 2025, when a homeowner searches for “HVAC repair near me” or “plumber in Denver,” the...
James Drake
Aug 73 min read


What AI Really Means for Small Business Marketing (and What It Doesn’t)
Introduction: The AI Hype vs. Reality AI is everywhere in 2025. From chatbots to automated content creation tools, it seems like...
James Drake
Aug 63 min read


Cutting Through the AI Marketing Chaos: How Home Service Companies Can Stay Smart with Their Ad Spend
In the last two years, marketing has been turned on its head. Artificial intelligence (AI) tools are cranking out blogs, designing...
James Drake
Aug 62 min read


Boost Your Small Business with Smart Marketing
Starting a home service or construction business in Colorado? You’re in the right place. I know firsthand how tough it can be to get your...
James Drake
Aug 44 min read


The TikTok & Instagram Reels Effect: Short-Form Video in Home Services
Introduction: Video Isn’t Optional Anymore If you’re a home service business owner, you might think TikTok and Instagram Reels are just...
James Drake
Aug 43 min read


🚀 Which Ad Platforms Work Best for Home Service Companies?
Whether you’re running a plumbing, HVAC, roofing, or construction biz, here’s a breakdown of the top advertising platforms for home...
James Drake
Aug 32 min read
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