How do I market my plumbing company in Denver?

Focus on local SEO, Google Local Service Ads, content that addresses Denver-specific plumbing concerns, and local backlinks.

What are the best ads for plumbers in Denver?

Google Local Service Ads (LSAs) are highly effective because they appear at the top of search results and are backed by the Google Guarantee.

Why is local SEO important for plumbers?

Most homeowners search for 'plumber near me' on Google. Local SEO ensures your business shows up in the map pack and organic results.

How can Denver plumbers get more reviews?

Ask every satisfied customer to leave a Google review. More recent reviews help your plumbing company rank higher in Denver search results.

Plumbing Marketing in Denver | Proven Local SEO & Advertising Strategies

James Drake
Sep 6, 2025
4 min read

Introduction

Running a plumbing business in Denver isn’t just about fixing leaks and unclogging drains. The competition here is fierce—Denver has over 1,200 licensed plumbing companies competing for the same customers. Add in the unique challenges of a fast-growing metro area (Denver’s population has surged by nearly 20% in the last decade), and standing out online isn’t optional—it’s survival.

The reality: homeowners don’t flip through the Yellow Pages anymore. They search “plumber near me” on Google or ask Alexa to find someone fast. If you’re not showing up in those moments, you’re losing business to the plumber down the street. This blog breaks down proven, Denver-specific plumbing marketing strategies that will help you dominate your local market.

plumber in front of a house — Ready to start the next job!

Optimize for Denver Local SEO

Most plumbing leads in Denver start with a Google search. That means ranking in Google Maps (Local Pack) and on organic search results is critical.

Google Business Profile (GBP): Fully optimize your GBP with service areas like Denver, Aurora, Lakewood, and Castle Rock. Add photos, hours, and verified services (like emergency plumbing).
Local Keywords: Target search terms like “Denver emergency plumber,” “Aurora drain cleaning,” and “Castle Rock water heater repair.”
Local Citations: Consistency is king. Make sure your NAP (Name, Address, Phone number) is identical across Yelp, Angi, BBB, Nextdoor, and the Denver Chamber of Commerce directory.

Pro Tip: Encourage happy customers to leave reviews on Google. In Denver, plumbers with 50+ recent reviews tend to show up higher in map results.

Invest in Paid Ads That Convert

Organic rankings take time. If you want the phone ringing this week, paid ads are the shortcut.

Google Local Service Ads (LSAs): “Google Guaranteed” plumbers in Denver often see a lower cost per lead than traditional PPC. These ads appear at the very top with a green checkmark badge.
Pay-Per-Click (PPC): Use high-intent keywords like “Denver 24-hour plumber.” Set location targeting within a 25-mile radius to avoid wasting spend.
Meta Ads (Facebook & Instagram): Great for running promotions or retargeting homeowners who visited your site but didn’t call.

Case Study: A Denver plumbing company that shifted 60% of its ad budget to LSAs reported a 40% increase in booked jobs within 90 days.

Create Content That Denver Homeowners Care About

Plumbers often underestimate the power of content. Answering simple questions online positions you as the trusted local expert.

Blog Topics: “How to Winterize Pipes in Denver’s Climate” or “Top 5 Plumbing Issues in Older Capitol Hill Homes.”
Videos: A quick Instagram Reel showing how to shut off the water main before calling you can save a customer thousands—and make them trust your brand.
FAQs: Add a FAQ section on your site answering local concerns like “What’s the average cost of sewer line repair in Denver?”

This type of content not only boosts SEO but builds credibility with homeowners.

Leverage Denver-Specific Backlinks

Backlinks remain one of the strongest SEO signals, and the best ones are local.

Sponsor local events (Cherry Creek Arts Festival, Castle Rock Starlighting) and request a link on the sponsor page.
Partner with Denver home inspectors, realtors, or HVAC companies for referral links.
Submit your business to Colorado-focused directories like ColoradoBiz.

Pro Tip: Even a handful of strong local backlinks can move you ahead of competitors with generic national SEO campaigns.

Track and Measure Everything

Denver plumbers often throw money at marketing but fail to measure results. Without tracking, you don’t know what’s working.

Call Tracking: Assign unique phone numbers to LSAs, PPC, and organic leads to measure ROI.
Conversion Tracking: Set up Google Analytics goals (form fills, calls, chat).
Monthly Reports: Track cost per lead, lead-to-customer conversion, and revenue attributed to each marketing channel.

This data helps you cut wasted spend and double down on what brings real jobs.

Common Mistakes to Avoid

Relying on Referrals Alone: Word-of-mouth is great, but in a transient city like Denver, it’s not enough.
Ignoring Mobile: Over 70% of Denver plumbing searches happen on smartphones. If your site isn’t mobile-friendly, you’re losing leads.
Not Responding to Reviews: A negative review left unanswered is worse than the review itself.

Case Study: A Denver Plumber Who Tripled Calls in 90 Days

A mid-sized Denver plumbing company struggled with inconsistent leads. By optimizing their Google Business Profile, running LSAs, and posting weekly blogs about local plumbing issues, they went from 20 calls per week to 60 calls in under three months. Their cost per lead dropped by 35%.

Bottom Line

Denver homeowners need plumbers fast, and if you’re not visible where they’re searching, you’re invisible. From local SEO and LSAs to content marketing and backlinks, the strategies above aren’t optional—they’re the price of competing in Denver.

Start small if you have to, but start now. In Denver’s competitive market, the plumbers who invest in marketing today are the ones who will still be standing tomorrow.