If you’re running a home service or construction business in Colorado, you know the competition is fierce. But here’s the good news - smart marketing strategies can give you the edge you need to grow your business and bring in more leads. I’m here to share some practical, no-nonsense tips that you can start using today. Let’s dive in! Why Effective Business Growth Strategies Matter You might be thinking, “I’m good at what I do, why do I need marketing?” Well, being great at y

Every successful contracting company started with a vision: to grow beyond the founder working out of their garage. But vision without strategic advertising is just a dream. Here’s how Colorado’s most successful contractors use targeted marketing to fuel sustainable business growth — from startup to scale. Growth-Stage Marketing: Match Your Strategy to Your Stage The marketing that works for a one-truck startup doesn’t work for a $5 million operation. Startup Stage (0–$500K A

Homeowners in Colorado see over 5,000 ads every day  — most of which they forget within seconds. That’s a problem when you’re spending real money trying to keep trucks on the road. The truth is, the old “spray-and-pray” ad model doesn’t work for trades anymore. If you’re an HVAC, plumbing, or electrical company trying to win locally, you need ad tactics designed for speed, trust, and intent  — not vanity metrics. 1. Dominate the Local Map Pack Nearly 46% of all Google searche