(If You Stop Playing the Old Game) Most contractors are walking into 2026 with the wrong posture. They’re bracing for tighter margins. They’re worried about ad costs. They’re assuming the “easy years” are gone. That mindset is understandable—and mostly wrong. For well-run home service companies, 2026 has the potential to be a breakout year . Not because conditions are perfect, but because the gap between disciplined operators and everyone else is widening fast. Here’s why. 1.

Colorado home service owners are walking into 2026 with higher ad costs, tougher competition, and customers who expect instant trust. The good news: the right platform mix still prints profit when you match channel intent to job type and follow up like a machine. Recent benchmark data suggests home services search ads in 2025 averaged around $7.85 CPC  and roughly $90.92 CPL , with strong variation by trade and market.   Those numbers aren’t meant to scare you—they’re meant t