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Celebrating 20+ years of helping CO businesses grow
castle rock service marketing


Boost Your Small Business with These Marketing Tips
Running a home service or construction business in Colorado? You know the drill - juggling projects, managing crews, and keeping...
James Drake
Aug 213 min read


How to set up Google LSAs (and why they are so important)
Local Services Ads (LSAs) are Google’s “pay-per-lead” system for home service businesses. Unlike Google Ads where you pay per click,...
James Drake
Aug 202 min read


The Power of Customer Reviews (And How to Actually Get Them)
Introduction: Reviews Are Your Digital Word-of-Mouth In 2025, online reviews are no longer optional. They’re the lifeblood of your online...
James Drake
Aug 193 min read


The Rise of Subscription Models in Home Services
Introduction: Why One-Off Jobs Aren’t Enough Anymore Traditionally, most home service businesses have relied on one-off jobs: a customer...
James Drake
Aug 183 min read


Why Homeowners Don’t Trust Traditional Advertising Anymore
Introduction: Trust Has Moved Online For decades, home service companies relied on traditional advertising to generate leads: TV...
James Drake
Aug 163 min read


How to Get More Clients as an HVAC Company
Quick Answer: HVAC companies can get more clients by combining local SEO, targeted ads, seasonal promotions, and customer referral...
James Drake
Aug 152 min read


How Retargeting Can Turn “Almost Customers” Into Your Best Clients
In today’s competitive home service market, getting someone to notice you once isn’t enough. In fact, studies show that only 2% of...
James Drake
Aug 133 min read


How do I get more high-quality leads for my home service business without spending more on ads?
Q: How do I get more high-quality leads for my home service business without spending more on ads? A: Focus on improving your conversion...
James Drake
Aug 122 min read


What is GEO—and Why It Matters More Than SEO Now in 2025
Introduction (150–200 words): There’s a new acronym floating around the marketing world: GEO . And no, it’s not short for geography— it...
James Drake
Aug 123 min read


Your Website Is Not a Billboard: Why User Experience Is Everything
Introduction: Your Website Is Your 24/7 Salesperson Many home service business owners treat their website like a static billboard—a...
James Drake
Aug 83 min read


How Voice Search Is Changing How People Find Contractors
Introduction: The Rise of Voice Search “Hey Siri, find me a plumber near me.” “Alexa, who’s the best HVAC company in my area?” Sound...
James Drake
Aug 83 min read


Why Local Marketing Beats the Big Guys Every Time
Why Local Marketing Beats the Big Guys Every Time In a world of nationwide ad firms and flashy digital agencies promising the moon, it’s...
James Drake
Aug 82 min read


How to Win at Local SEO in 2025
Introduction: Why Local SEO is Non-Negotiable In 2025, when a homeowner searches for “HVAC repair near me” or “plumber in Denver,” the...
James Drake
Aug 73 min read


What AI Really Means for Small Business Marketing (and What It Doesn’t)
Introduction: The AI Hype vs. Reality AI is everywhere in 2025. From chatbots to automated content creation tools, it seems like...
James Drake
Aug 63 min read
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