How do I market my roofing business in Colorado Springs?

Focus on storm-driven SEO, Google Local Service Ads, and reviews to capture homeowners after hailstorms.

Are LSAs good for roofers in Colorado Springs?

Yes. LSAs put roofers at the top of search results with the Google Guarantee badge, driving high-quality leads fast.

Why are reviews critical for roofing companies?

Colorado Springs homeowners are wary of storm-chaser scams. Strong Google reviews build credibility and trust instantly.

How can roofers stand out locally?

Leverage local partnerships, publish storm-season content, and highlight your Colorado Springs expertise over out-of-town competitors.

Roofing Marketing in Colorado Springs: How to Outrank the Competition

James Drake
1 day ago
3 min read

Introduction

Colorado Springs is one of the fastest-growing housing markets in the state, with new subdivisions expanding on the north and east sides of town. That growth means more roofs—and more opportunities for roofing companies. But here’s the catch: there are dozens of contractors competing for the same jobs, and homeowners almost always turn to Google first when storm damage or a roof replacement is needed.

If your roofing company isn’t showing up in those searches, you’re leaving thousands of dollars on the table. Here’s how to build a roofing marketing strategy designed specifically for Colorado Springs.

roofing in colorado springs — Every home needs a good roof.

Optimize for Storm-Driven SEO

Most roofing demand in Colorado Springs comes after hailstorms.

Keywords: Target terms like “Colorado Springs roof repair after hail”, “emergency roof tarping Colorado Springs”, and “roof replacement insurance claim help.”
Google Business Profile: List 24/7 emergency service, upload before-and-after project photos, and highlight storm response.
Content: Publish blogs right after major hailstorms (e.g., “5 Things to Do After Hail Hits Colorado Springs”).

Pro Tip: Monitor storm season trends with tools like Stormwatch. Homeowners search for roofers within 24–48 hours after a hail event.

Paid Ads That Convert in Emergencies

When hail hits, the phones blow up—but only if you’re visible.

Google Local Service Ads (LSAs): Essential for roofing. With the Google Guarantee badge, you’re first in line.
PPC Campaigns: Focus on high-intent terms like “roof repair near me”. Use geo-targeting to only show ads in El Paso County.
Facebook Ads: Run short-term storm campaigns offering free inspections immediately after hailstorms.

Case Study: A Colorado Springs roofer running LSAs + Facebook storm campaigns closed 50 jobs in one summer, averaging $14k per job.

Build Trust with Reviews and Content

Roofing scams are common after storms, so credibility matters.

Customer Reviews: Encourage every homeowner to leave a Google review. A roofer with 100+ reviews will always outperform one with 10.
Video Testimonials: Post short clips of happy homeowners in neighborhoods like Briargate or Broadmoor.
Education: Add FAQs about roofing insurance claims and average roof lifespans in Colorado’s climate.

Leverage Local Backlinks and Partnerships

Roofers that integrate with the local community rise faster.

Partner with Colorado Springs realtors—roof inspections are common in home sales.
Sponsor events like the Pikes Peak Marathon or Springs Spree to earn backlinks.
Get listed with the Colorado Springs Chamber & EDC.

Track Performance and ROI

Don’t just throw money at ads. Measure everything.

Call Tracking: Assign unique numbers for storm campaigns vs. year-round.
Lead Source Tracking: Track LSAs, PPC, and referrals separately.
Conversion Metrics: Monitor cost per lead, close rate, and revenue per job.

Common Mistakes Roofing Companies Make

Relying Too Much on Door Knockers: They still work, but digital-first companies scoop up the fastest leads.
No Mobile-Friendly Site: 80% of roofing searches in Colorado Springs are on smartphones.
Ignoring Post-Storm SEO: Content posted weeks after hail hits is too late—you miss the surge.

Case Study: From Invisible to Booked Out

A Colorado Springs roofer with almost no online presence invested in LSAs, launched storm-season blog content, and optimized their Google profile. Within 90 days, they moved into the local map pack and booked $250k in roofing jobs.

Bottom Line

Colorado Springs homeowners need roofers fast—especially after hail season. By combining storm-driven SEO, LSAs, reviews, and local partnerships, you can outcompete larger regional players and become the go-to roofer in your city.