google ppc

FRM just earned two Google Ads certifications that directly impact how we build, measure, and improve campaigns: Google Ads Measurement Certification Google Ads Creative Certification These aren’t “nice-to-have” badges. They’re competency checks on two areas that separate accounts that look busy from accounts that reliably produce qualified leads and booked jobs : measurement and creative . Below is what they are, why they’re not trivial to earn, and what they mean for you