​Turn Strong Techs Into Confident, Trusted Advisors

​

Most contractors tell me the same thing:

They’ve got good techs. Hard workers. Solid people.

What they don’t have is anyone who ever taught those techs how to sell the right way — not pushy sales, not overpricing, not under‑serving — but how to communicate value, build trust, and turn service calls into real profit.

That gap quietly costs companies a lot of money.

I help remove the blinders, show techs where they’re leaving money on the table, and teach them how to serve customers better while increasing average ticket.

 

This Is Not Sales Coaching

​

In this industry, a typical “sales coach” looks like this:

• Five days in a classroom

• Heavy theory

• High energy, emotional hype

• Everybody feels great… for a week

Then nothing actually changes.

That’s not what I do.

​

How Our Training Is Different

​

I use 28 years of boots‑on‑the‑ground experience as a service tech to train your techs inside their real work environment.

• Side‑by‑side

• Call‑by‑call

• Real customers

• Real jobs

• Real revenue

No generic scripts.
No fake role play divorced from reality.
No BS.

Everything is practical. Everything is customized to your company. And everything is tied to tracked revenue.

​

The 5‑Day On‑Site Training Process

​

This is a true ride‑along, live‑fire training — not theory.

Day 1–2: Diagnose & Observe

• I ride along and watch your tech run real calls

• I identify communication gaps, confidence issues, and missed opportunities

• I build a customized improvement plan

Day 2–4: Implement & Coach

• Live coaching on real service calls

• Adjusting language, body posture, tone, and option presentation

• If needed, I’ll step in and demonstrate on the call

• One‑on‑one coaching and role‑play between calls

By Day 3 or 4, most techs are already:

• More confident

• Communicating more clearly

• Increasing average ticket

• Creating better customer experiences

Day 5: Lock It In

• Reinforcement of new habits

• Final adjustments

• Making sure changes stick

30‑Day Follow‑Up

• Post‑training check‑in to review results and retention

​

Why Owners Like This Program

​

Instead of spending huge amounts on a generic training program, 

we charge a flat fee for a 5‑day on‑site engagement.

• More hands‑on

• More accountability

• More real‑world impact

• No classrooms

• No sleepy techs

By Friday, your tech isn’t just “better.”

They’re:

• More confident

• More consistent

• Closing at a higher average ticket

For most companies, the ROI covers the training cost within the first week or two.

​

Why Trust Us

​

This program isn’t theory, hype, or borrowed frameworks.

Brian has personally sold more than $30 million in service-based businesses over his career — in the field, on real calls, with real customers.

He’s also trained and developed dozens of technicians into confident, consistent truck runners who can:

• Communicate clearly with homeowners

• Present options without pressure

• Close ethically while increasing average ticket

• Represent the company professionally on every call

​

This experience matters.

It means the training is grounded in what actually works inside service businesses, not what sounds good on a whiteboard.

Brian has been the tech. He’s been on the calls. He understands the pressure, the objections, the time constraints, and the reality of running service work day after day.

That’s why this training sticks — and why owners see results during the week, not months later.

​

Our Philosophy

​

Our job is not to turn your techs into sales sharks.

Our job is to help them become trusted advisors — people who:

• Communicate clearly

• Educate the homeowner

• Keep the customer comfortable

• Create wins for both sides

If one trained tech walks away closing even $300 more per call, that improvement stays with them for the rest of their career.

That’s the payoff.

​

Common Questions & Objections

​

This seems expensive.

It is an investment.

Here’s the math most owners care about:

• One trained tech often increases average ticket by $300+

• Three calls per day = ~$900 more per day

• Training pays for itself within the first week

Everything after that is pure margin.

​

“I don’t want high‑pressure selling.”

​

Neither do we.

Pressure selling is outdated, hurts repeat business, and burns out techs.

What I teach is the opposite:

• Clear communication

• Trust‑building

• Explaining the why

• Presenting options, not pushing decisions

Customers feel informed — not pressured — and ticket size increases naturally.

​

“We’re too busy to pull a tech off the schedule.”

​

Wedon’t pull them off the schedule.

We ride along while they run their normal calls.

If a tech is busy but leaving money on the table every day, that’s already costing you.

​

“What’s the guarantee?”

​

Fair question.

We don’t guarantee a specific dollar amount — every market and customer is different.

We do guarantee this:

1. Noticeable improvement by Friday

• Better communication

• Higher confidence

• Clearer option presentation

• Better customer experience

You’ll hear it on calls and see it in how they carry themselves.

2. Real results during the week

• This isn’t classroom theory

• I’m on real calls, fixing things in real time

Most owners see the difference by Wednesday.
By Friday, it sticks.

The guarantee:
If by the end of the week you genuinely feel your tech did not improve in a meaningful, noticeable way, you don’t owe the remaining 50%.

No drama. No pressure.

​

Next Conversation

​

If we spent five days with your strongest tech, which area do you think would improve the fastest?

• Communication

• Quoting

• Closing

• Confidence

That answer usually tells us whether this is a fit.